Website content

Gathering content is an essential part of web design as it enables you to create a website that meets the needs of your audience. Here are some steps to help you gather content for your website design project.

By: Ricardo Sousa /11 December 2021

Planned maintenance

What is website content?

From a marketing point of view, good website content is content which has been optimised for search engines.

  • Determine the purpose of the website:

Before you start gathering content, you need to have a clear understanding of the purpose of the website. Is it to sell products, provide information, or showcase your portfolio? Understanding the purpose will help you determine the type of content you need.

  • Identify the target audience:

Knowing your audience is essential for creating effective content. Determine the demographics of your audience and their needs, preferences, and interests.

  • Create a content plan:

A content plan will help you stay organised and focused while gathering content. It should include the type of content you need, the format, and the source.

  • Gather existing content:

Look for existing content on your current website or any other relevant sources. This could include text, images, videos, or any other multimedia.

  • Create new content:

If you don’t have existing content, you’ll need to create new content. Write compelling copy, take high-quality photos or videos, and design graphics or infographics.

  • Organise the content:

Once you have all the content, organise it into categories, and create a sitemap. This will help you visualise how the website will be structured and how the content will be displayed.

Review and edit the content:

Before you publish the content, review and edit it for accuracy, consistency, and readability. Ensure that it aligns with the website’s purpose and the target audience’s needs.

By following these steps, you can ensure that you gather high-quality content that engages and informs your audience.

Examples of efficient website content:

Visual content: Help your business to stand out and draw in an audience.

Blogs: Creating a relationship between a company and its audience.

Calls to action: Clearly communicate actions to potential customers.

Landing pages: Capture information from contacts for something of value.

Testimonials: To show the potential customer that other customers were happy using your service or product.

Video & audio content: Videos keep people on your website longer and engage them with your content.

Collecting content from clients is one of the biggest bottlenecks in the web design process.

 Clients need to know that:

  1. Content Gathering needs to be a priority.
  2. I encourage all clients to submit within the deadline.

How do I Collect Website Content From you?

  • I will send you reminders to send content earlier in the process.
  • I’m going to build a unique collection of content sources. With multiple ways of delivering content, things may become messy. I will provide guidance.
  • Automated Follow-up Emails. …
The most common form of content.
  • Written content is the simplest way to convey who you are and what you offer to your audience.
  • Why is it important to capture customer website content on time to avoid bottlenecks?


What is a content bottleneck?

First, let’s talk about the consequences of the content bottleneck about and why this is so important to get right.
  • Lower profitability from all the time wasted
  • Increased stress from several projects backed up at the same time
  • Frustration at clients
  • Potentially sabotaging client relationships through constant follow-ups or because they see no progress on their website (despite them being the source of the delay)
  • There’s one major thing that makes getting content from clients problematic: Creating content is both time-consuming and challenging for clients.
  • Difficult and long tasks get placed at the bottom of their ever-expanding to-do list.

Makes it easier for all customers.

When I say that your content is a marketing piece, what I mean is that all the content on your website service or product pages, blog posts, etc.

Needs to have a purpose. When you create a page or post, there’s usually a pretty obvious goal attached to it:

  • Request an appointment
  • Fill out a contact form
  • Sign up for a newsletter

A great content workflow takes time to set up, but a little work now will save you hours later.

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