Google Analytics

Google Analytics is a web-based analytics service that provides basic analytics and tools for search engine optimisation (SEO) and marketing purposes.

redesign your website


Metrics that marketers should export from Google Analytics

– Audience


1. Number of users and sessions

The users metric provides the number of unique individuals visiting a website over a given time period, and sessions are the number of times that users are actively engaged with the site. For instance, if you have 100 users and 200 sessions, it’s reasonable to infer that each user visited the site two times on average during the specified time period.

2. Average session duration


3. Average pages per session


4. Ratio of new to returning visitors


5. Bounce Rate


Why is Google Analytics so important for SEO?

Google Analytics is an extremely useful tool for search engine optimization. The search engine that people use to find your website distributes valuable data nuggets to the left, right and centre for you to improve your website. That’s invaluable

Is Google Analytics free?

There’s a free and paid version of GA (the latter is called Analytics 360). Small and medium-sized businesses will likely get all the features you need from the free version. Enterprise businesses need to upgrade if you want:

  • Advanced funnel reporting and attribution modelling
  • Roll-up reporting
  • More views, dimensions, and metrics per property
  • Unlimited and unsampled data

The 360 payment also provides you with access to dedicated media, including your own account manager. This alone can make the subscription fee worth it.

How to Set Up Google Analytics

Before you begin using Google Analytics, you must create a Google account. This means that you require a registered Google Account email address and password.

Once you’ve created a Google account, that doesn’t mean you automatically have access to GA — rather, you have to register for Analytics (which we’ll review how to do in the next section). But the important thing to note as you go to set up GA is that you can only access the tool by using a valid Google account.

In addition, to configure the AG correctly, you need to understand the different layers of the tool, more precisely the hierarchy.


Google Analytics is one of the most powerful tools for tracking and analyzing your website traffic. It gives you a tremendous amount of information about who visits your site, what they are looking for, and how they arrive at your site.

redesign your website


How easy is it to redesign your website? 

  • Remind Clients Nicely. Your clients aren’t trying to put off sending content. …
  • Create a Single Source of Content Collection. If there are multiple ways to provide content, things can get messy. …
  • Provide Guidance. …
  • Automated Follow-up Emails. …
  • WebForms. …
  • Documents. …
  • Content Snare.

Get website content from clients on time

Collecting content from clients is one of the biggest bottlenecks in the web design process.

The problem of getting meaningful content on time isn’t just limited to websites, though.

Any project that requires significant input from the client is susceptible. Running a digital agency can be just about anything.

In this post, we’ll talk about the best ways to gather content from clients.

More importantly, you’ll learn how to get it in the right format and on time.

Note: Many examples in this post include screenshots from our software solution, Content Snare.

Even though it was created to help solve this problem, everything in this post can be applied to your existing process and other systems. We’ll even show you some alternative tools.

Prefer video? This post is available as a video series on YouTube: How to collect website content from clients.


Consequences of the content bottleneck

First, let’s talk about why this is so important to get right.

As soon as you send a content request to your client, you are at their mercy.

More often than not, they’ll take a long time to get back to you, grinding projects to a halt.

Then there’s a back and forth via email which can easily end up spanning 50+ emails (if you’re lucky) with massive attachments and a whole lot of unusable content that requires sorting and editing.

All of this results in:

  • Lower profitability from all the time wasted
  • Increased stress from several projects backed up at the same time
  • Frustration at clients
  • Potentially sabotaging client relationships through constant follow-ups or because they see no progress on their website (despite them being the source of the delay)

There’s one major thing that makes getting content from clients problematic: Creating content is both times consuming and difficult for clients.

Difficult and long tasks tend to get placed at the bottom of their ever-expanding to-do list.

We somehow need to show clients that:

  1. Your content needs to be a priority, and
  2. Encourage them to send it on time

The key to all of this is that you need to make it easy for your clients.

A great content workflow takes time to set up, but a little bit of work now will save you hours later.

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