Improve Your Website
Your website is the core anchor for your digital marketing efforts. Designing a great website user experience requires understanding the problems different visitors have to solve.
How to improve my website
- Use white space.
- Optimize your page speed.
- Use attractive calls to action.
- Use hyperlink differentiation.
- Segment key information with bullet points.
- Use images (wisely).
- Include well-designed and written headlines.
- Keep your website pages consistent.
- Never stop testing
- Find and fix 404s
- Be responsive and mobile-friendly.
- Have a Plan
- Remove stocky images and ambiguous terminology
- Include social share and follow buttons
- Implement calls-to-action
- Use the right imagery that works for your audience
- Create navigation that guides users through your site
- Let your visitors scroll on your homepage
- Don’t be afraid of white space
- Stay mobile friendly
- Focus on SEO
- Create unique offerings
- Create content for your persona
There are several things you can do to optimize and speed up your website. Some of them include:
- Optimising Images
- Reducing Plugins
- Cleaning Up Framework & Themes
- Use a CDN (Content Delivery Network)
- Optimize the Homepage
- Consider the Best Hosting Platform
- Use Redirects as Little as Possible
Within five seconds of landing on your website, can your visitors determine what your company does? Could users easily navigate to the blog if they need to? Is the layout of your pricing easy to understand? Does your website have a low bounce rate?
If you’re finding yourself answering ‘no’ to these questions, it might be time to take a hard look at the way you’ve been designing and optimising your website.
A website truly excels when it has a design that feeds into your website’s user experience, functionality, and appropriately complements your content.
It can be super easy to neglect these things, thinking these updates are the lowest thing to worry about on your totem pole of website priorities, but a successful website has both high performing content and an exceptional user experience needs to have balance.
The last thing you want is to be spending time writing some amazing content on your blog or service pages, only for it to go unnoticed due to design flaws, navigation issues, confusing layouts, or missed conversion opportunities.
But the umbrella of website user experience has a lot under it, and it can be challenging to understand all that’s under it while figuring out the most important things to tackle.
So, what do you need to know to start improving your web design?
To answer that, here are 12 website tips to ensure that you’re going in the right direction in your redesign and are assuring you aren’t turning visitors away.