Improve Your Website

Your website is the core anchor for your digital marketing efforts. Designing a great website user experience requires understanding the problems different visitors have to solve.

 

There are several things you can do to optimize and speed up your website. Some of them include:

  • Optimising Images
  • Reducing Plugins
  • Cleaning Up Framework & Themes
  • Use a CDN (Content Delivery Network)
  • Optimize the Homepage
  • Consider the Best Hosting Platform
  • Use Redirects as Little as Possible

     

Within five seconds of landing on your website, can your visitors determine what your company does? Could users easily navigate to the blog if they need to? Is the layout of your pricing easy to understand? Does your website have a low bounce rate?

If you’re finding yourself answering ‘no’ to these questions, it might be time to take a hard look at the way you’ve been designing and optimising your website.

A website truly excels when it has a design that feeds into your website’s user experience, functionality, and appropriately complements your content.

It can be super easy to neglect these things, thinking these updates are the lowest thing to worry about on your totem pole of website priorities, but a successful website has both high performing content and an exceptional user experience needs to have balance.

The last thing you want is to be spending time writing some amazing content on your blog or service pages, only for it to go unnoticed due to design flaws, navigation issues, confusing layouts, or missed conversion opportunities.

But the umbrella of website user experience has a lot under it, and it can be challenging to understand all that’s under it while figuring out the most important things to tackle.

So, what do you need to know to start improving your web design?

To answer that, here are 12 website tips to ensure that you’re going in the right direction in your redesign and are assuring you aren’t turning visitors away.