In addition to figuring out what to charge web design clients, you also need to decide how to charge them. There are multiple methods, with the most common being:
Hourly rates. Charging hourly means you simply bill for the total number of hours worked. Since most clients expect this, it can be your best option when you’re just starting out. It also helps you get a better understanding of how much time each type of project takes you.
Flat rates. Flat rates enable both parties to focus on the ultimate value of the deliverable. However, there’s a risk of underestimating how much time and effort you’ll need to spend on a project in order to satisfy the client.
Monthly rates. This is basically charging flat rates for recurring work. If your skills and schedule allow, it’s an effective way to earn retainers by offering extra services such as website maintenance, copywriting and Search Engine Optimisation (SEO), hosting management, and more.
It’s worth noting that as your experience and efficiency grow, at some point, charging hourly may mean doing twice as much work for the same pay as when you started. Fortunately, you can always switch to another pricing method if your current one isn’t working.