10 Things You Should Do When Launching a Website

After months of planning, it’s finally time to launch your new website! This is an exciting time and you can't wait for the flood of requests, followers and customers that are sure to come.

  • 1. Set up a pre-launch page

    Launching a website can be stressful and overwhelming. It doesn’t matter whether it’s a personal blog or a business website, the issue is still the same: you need to start promoting your site so real, human visitors can find you and enjoy your content.

    Just because your site isn’t ready for visitors doesn’t mean you can’t start promoting it. In fact, promoting your site with a pre-launch countdown can generate even more interest and enthusiasm than promoting it after it’s launched.

    Some content ideas for these inaugural pieces could be:

    • How to post.
    • Expert roundups: Ask leading experts in your field for their opinions or advice on a certain topic.
    • Tutorials.
    • Practical advice for overcoming a common problem in your niche.
    • FAQ’s in your industry.
    • A list of industry definitions.
    •  

    6. Start getting free links and publicity with HARO

    As the owner of a brand new website, getting publicity can be a challenge. However, using a service like Help A Reporter (HARO) is probably your best bet at getting free PR right out of the gate.

    After signing up, you’ll receive media queries in your inbox three times a day. When you see a query that you can answer, send an email off to the journalist immediately, offering detailed insights into the question and providing links to one or two of your most awesome blog posts that are relevant to the query.

    7. Upload an XML sitemap

    Sitemap generator

    An XML sitemap is a document that provides search engines with a listing of pages and posts on your site. It allows Google to crawl your site more efficiently, meaning your content could be indexed more quickly.

    If you have a WordPress site, you can download and install the Google XML Sitemaps plugin. If you use any other platform, you can create a sitemap using the XML Sitemaps generator, and then upload it to the root directory of your site (e.g., www.yoursite.com/sitemap.xml).

    8. Learn the basics of SEO

    While you don’t need to be an SEO expert to start ranking in search engines, it is important to have a few basics in place. A few of the most important elements to have in place when you launch your site are:

    • Use your keywords (words and phrases you want to rank for) in strategic areas of your page: your navigation bar, your title tags, post titles, header tags, alt image tags, etc.

      If you have a WordPress site, start by downloading and installing a plugin like Yoast SEO. This will ensure that you at least have the basics covered.

      9. Install Google Analytics

      Given the time and effort, you’re going to put into promoting your site, it’s important that you know exactly how much traffic you’re getting and where those visitors are coming from. Google Analytics is free, easy to set up and will help you figure out exactly which strategies are working (and which ones aren’t).

      10. Add your site to Google Search Console

      The Google Search Console (formerly Google Webmaster Tools) is a set of tools put together by Google to help you manage the health of your site in search engines. If Google finds any issues with your site, this is where you’ll be notified.

      Some of the most important information you can get once your site is verified include:

      •  A list of links to your site.
      • Manual actions (penalties) against your site.
      • If Google is having difficulty accessing certain parts of your site.
      • Whether or not your site is considered “mobile-friendly.”

      Here is a great primer on how to set up and use the Search Console.

 

Sketch. Sketch has replaced Photoshop as the UI design tool of choice for many web designers

  • Adobe XD. …
  • Marvel. …
  • Figma. …
  • Affinity Designer. …
  • UXPin. …
  • Proto.io.

Website content?

From a marketing standpoint, good website content is content that has been optimised for search engines.

 

How do we Collect Website Content From Clients

  • Remind Clients Nicely. Your clients aren’t trying to put off sending content. …
  • Create a Single Source of Content Collection. If there are multiple ways to provide content, things can get messy. …
  • Provide Guidance. …
  • Automated Follow-up Emails. …
  • WebForms. …
  • Documents. …
  • Content Snare.

The most common form of content, and often the most neglected, is the humble written word.

Written content is the simplest means of communicating who you are and what you have to offer to your audience.

Get website content from clients on time

Collecting content from clients is one of the biggest bottlenecks in the web design process.

The problem of getting meaningful content on time isn’t just limited to websites, though. Any project that requires significant input from the client is susceptible. Running a digital agency can be just about anything.

In this post, we’ll talk about the best ways to gather content from clients. More importantly, you’ll learn how to get it in the right format and on time.

Note: Many examples in this post include screenshots from our software solution, Content Snare. Even though it was created to help solve this problem, everything in this post can be applied to your existing process and other systems. We’ll even show you some alternative tools.

Prefer video? This post is available as a video series on YouTube: How to collect website content from clients.

 

 

Consequences of the content bottleneck

First, let’s talk about why this is so important to get right.

As soon as you send a content request to your client, you are at their mercy. More often than not, they’ll take a long time to get back to you, grinding projects to a halt.

Then there’s a back and forth via email which can easily end up spanning 50+ emails (if you’re lucky) with massive attachments and a whole lot of unusable content that requires sorting and editing.

All of this results in:

  • Lower profitability from all the time wasted
  • Increased stress from several projects backed up at the same time
  • Frustration at clients
  • Potentially sabotaging client relationships through constant follow-ups or because they see no progress on their website (despite them being the source of the delay)

There’s one major thing that makes getting content from clients problematic: Creating content is both time consuming and difficult for clients.

Difficult and long tasks tend to get placed at the bottom of their ever-expanding to-do list.

We somehow need to show clients that:

  1. Their content needs to be a priority, and
  2. Encourage them to send it on time

The key to all of this is that you need to make it easy for your clients.

When I say that your content is a marketing piece, what I mean is that all the content on your website—service or product pages, blog posts, etc.—needs to have a purpose. When you create a page or post, there’s usually a pretty obvious goal attached to it:

  • Buy a product
  • Request an appointment
  • Fill out a contact form
  • Sign up for a newsletter

redesign your website

My working tools:

  • Static Page Layout: …

Lorem Ipsum is simply a dummy text of the printing and typesetting industry. Lorem Ipsum has been the industry’s standard dummy text ever since the 1500s when an unknown printer took a galley of type and scrambled it to make a type specimen book.

  • Dynamic Website Layout: …

Lorem Ipsum is simply a dummy text of the printing and typesetting industry. Lorem Ipsum has been the industry’s standard dummy text ever since the 1500s when an unknown printer took a galley of type and scrambled it to make a type specimen book.

  • Fixed design Layout: …

Lorem Ipsum is simply a dummy text of the printing and typesetting industry. Lorem Ipsum has been the industry’s standard dummy text ever since the 1500s when an unknown printer took a galley of type and scrambled it to make a type specimen book.

  • Responsive design Layout: …

Lorem Ipsum is simply a dummy text of the printing and typesetting industry. Lorem Ipsum has been the industry’s standard dummy text ever since the 1500s when an unknown printer took a galley of type and scrambled it to make a type specimen book.

  • Liquid or Fluid design Layout: …

Lorem Ipsum is simply a dummy text of the printing and typesetting industry. Lorem Ipsum has been the industry’s standard dummy text ever since the 1500s when an unknown printer took a galley of type and scrambled it to make a type specimen book.

  • Single page design Layout: …

Lorem Ipsum is simply a dummy text of the printing and typesetting industry. Lorem Ipsum has been the industry’s standard dummy text ever since the 1500s when an unknown printer took a galley of type and scrambled it to make a type specimen book.

WordPress

Web designing is of three kinds, to be specific static, dynamic or CMS and eCommerce. Picking the sort of website design relies upon the kind of business and necessity of the entrepreneurs. Every one of these sites and be designed and developed on various platforms.

What makes a good support site?

Typical support website users are looking for information to help them complete a task, solve a problem, or answer a question. … Sites that have a good look and feel are much more likely to grab and keep the attention of visitors, by providing a clear and intuitive path to the content they are looking for.

What is website support and maintenance?

https://www.exai.com/blog/website-maintenance-services-costs

Website maintenance is the process of checking to see whether your website is healthy and performing well. It’s about keeping up with security updates, fresh content, encouraging traffic growth, and making sure your website visitors are happy.

A great content workflow takes time to set up, but a little bit of work now will save you hours later.

Elementor

Web designing is of three kinds, to be specific static, dynamic or CMS and eCommerce. Picking the sort of website design relies upon the kind of business and necessity of the entrepreneurs. Every one of these sites and be designed and developed on various platforms.

What makes a good support site?

Typical support website users are looking for information to help them complete a task, solve a problem, or answer a question. … Sites that have a good look and feel are much more likely to grab and keep the attention of visitors, by providing a clear and intuitive path to the content they are looking for.

What is website support and maintenance?

Adobe

Web designing is of three kinds, to be specific static, dynamic or CMS and eCommerce. Picking the sort of website design relies upon the kind of business and necessity of the entrepreneurs. Every one of these sites and be designed and developed on various platforms.

What makes a good support site?

Typical support website users are looking for information to help them complete a task, solve a problem, or answer a question. … Sites that have a good look and feel are much more likely to grab and keep the attention of visitors, by providing a clear and intuitive path to the content they are looking for.

What is website support and maintenance?

You maybe interested

google analytics
Google Analytics

Google Analytics Google Analytics is a web-based analytics service that provides basic analytics and...

redesign your website
The tools in my office!

Tools in my office A web design tool that brings the power of HTML and CSS into visual website design,...

Launching a Website
10 Things You Should Do When Launching a Website

10 Things You Should Do When Launching a Website After months of planning, it’s finally time to launch...

Redesign your website
Why redesign your website?

Redesign your website A website redesign is a comprehensive process to redesign your site, which includes...

Blog post website contente
Gather website content

Website content Web content is the text, visual or audio content that is made available online and the...